User experience (UX) refers to the user's journey when interacting with a product or service. UX design is the process of creating products or services that provide meaningful experiences for users, involving many different areas of product development including branding, usability, function, and design.

Call-to-action buttons must be placed in front and center, so the user does not have to look for them. Navigation buttons should be short and simple to use. This would be a good strategy for designing mobile experiences that are both efficient and enjoyable.